The AAT Project
Global Youth Ambassador

Benjamin Stern

Age: 18

Inventor, CEO and Founder of Nohbo, LLC

18-year-old, Ben Stern, from sunny Melbourne, Florida, made waves on his appearance with the “Sharks” last February. Ben won over the panel of investors with his eco-friendly shampoo company, Nohbo, after washing his grandma, bubbe’s, hair on national television. Ben came up with Nohbo in his 9th-grade biology class after watching a documentary on how damaging plastic bottles are to the environment.

His journey in entrepreneurship began in middle school when he realized that schools were using kids to sell coffee, cookies, and wrapping paper with absolutely no financial return. The idea of cute young faces as sales reps appealed to him. With his Bar Mitzvah money he bought coffee at a wholesale rate from a roaster in Seattle and sold high-quality beans to the neighborhood donating a piece of the proceeds to the Wounded Warriors Project.

Let’s rewind three years, at Jersey Mike’s or Wegmans, Ben’s rushing to work after school to save up money towards hiring a chemist for Nohbo. His goal was to create a single use water soluble shampoo, conditioner, body wash, or shaving cream pod, that reduces plastic waste from personal care products. This was a tough goal to meet while only making $7.25 an hour while his chemist billing at over $50 hourly.

Six months later Ben was weighing offers from Barbra Corcoran, Robert Herjavec, and Mark Cuban on Shark Tank. Robert Herjavec even said, “[Nohbo] could be one of the greatest product’s I’ve seen on Shark Tank.” After securing a deal with Mark Cuban, Ben launched a campaign for Nohbo backed and promoted by 20 active NFL players. That following May, Ben graduated high school with honors and decided to take a few gap years. During this time the governor of Florida, Rick Scott, award Ben with the young entrepreneurs accolade in August. He has spoken at MIT, Yale, the Natural Product’s Expo West and was featured in Forbes, The Huffington Post, The Daily Mail, Business Insider, Etc.

Fast forward to today, Ben has bought a 15,000 sq ft cosmetics/ingestibles manufacturing factory in Melbourne, Florida, which is not only limited to producing and making products for commercial sized hotel distributor orders, but also contracts products like lotions, CBD Shots, Kratom based drinks, etc. He works with his family, investors, and employees to turn this operation into a smooth sailing machine.

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