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The AAT Project
Global Youth Ambassador

Benjamin Stern

Age: 17

GOALS & ACHIEVEMENTS
Young Entrepreneurs Award; Brevard County, Florida Outstanding Achievements Award; Inventor of Nohbo

In 2011 at 11 years old, Benjamin Stern created his first business selling coffee door to door to raise money for The Wounded Warrior Project. He raised less than $200, however, his entrepreneurial spirit was not deterred. Ben once again emerged inspired to make a difference when, at 14 years old, he viewed a video on the destructive impact of the plastic bottle industry on our oceans. Ben envisioned a tab-like single serve product that was water-dispersible for personal care products to include shampoo, conditioner, body wash, sunscreen, and shaving cream. Determined to garner interest, Ben contacted several major corporations and hotels, such as Hyatt Hotels, Burt’s Bees, and Clorox and several venture capital firms who expressed interest and made offers in advance of their seeing a product and him having a product. Ben worked at a submarine shop, a grocery store, and borrowed money from his family and his college savings account to hire a chemist to develop prototypes, and to pay for initial patent pending fees. He convinced attorneys at the prestigious Virginia-based Marbury Law Firm to provide pro bono legal assistance. At 16 years old, Ben appeared on ABC’s “Shark Tank” to pitch his business, Nohbo, to the famous 5 panel investor team, Robert Herjavec, Lori Greiner, Kevin O’Leary, Barbra Corcoran, and Mark Cuban. With his work ethic, drive and commitment to the vision of Nohbo, Ben convinced Barbara Corcoran, Robert Herjavec, and Mark Cuban to offer $100,000 for exactly what he was asking for, or within 5% of what he desired, but eventually accepted an offer from billionaire businessman Mark Cuban to make a $100,000 investment for a 25% equity stake in Nohbo. Along with that investment came all of Mark Cuban’s accountants, lawyers, business advisors, etc.. Following his appearance on Shark Tank, Ben was featured in several online blogs or magazines such as, “Business Insider,” “Inc.,” “The Huffington Post,” “Forbes,” “Daily Mail," and “Delta Air Magazine” among others. Fortune listed him as one of the top 18 under 18 entrepreneurs. He received over 60 investment offers, some of which gave valuations for Nohbo at over 20 million dollars. In his Indiegogo crowdfunding campaign, Nohbo was fully funded within 3 days.

Ben continues to speak at educational, “green,” and corporate events and maintains his vision to create products that leave no residual damaging effects on the environment or to the consumer. He speaks about achieving venture capital funding, acquiring investors, his experience on Shark Tank including how he got on the popular reality TV show, working with investors, crowdfunding, his technique on getting in touch with major CEO’s, social entrepreneurship, his B2B strategy, and innovation. He has spoken at schools like the Florida Institute of Technology, Yale, and MIT. Lastly, Ben has been awarded the Young Entrepreneurs Award by Florida Governor Rick Scott, as well as the local Brevard County, Florida Outstanding Achievements Award.

Nohbo is a single use, water soluble ball containing shampoo, conditioner, body wash, and shaving cream. Our delivery system eliminates the need to use plastic bottles in the bathroom, while still enjoying an amazing, enjoyable lather!

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