The AAT Project
Mentor

Venture Capitalist, Advisory Board member for The AAT Project^™, Geoff has over 20 years of operating and investing experience with online media, marketing software and Internet service companies, and founded Cava Capital.

Geoff founded Cava Capital based on the idea that entrepreneurial experience is essential to being a great investor in startups. Geoff has more than 20 years of operational and leadership experience with a range of companies in consumer marketing and media, technology products and services, information services and Internet marketing. Geoff has helped build over 20 venture funded businesses into viable high growth enterprises, been instrumental in the raising of millions of dollars of venture capital, worked with many companies as advisor and investor and sat on several boards of directors at various stages of company growth. Geoff has participated in several angel investments and has been a strategic investor in two venture capital funds. Geoff has led the Cava investments in etouches, Zadspace, Precision Health Media, Neuehouse, and EveryScreen Media and manages the firm's strategy and execution. He currently holds board positions at several of these companies.

Prior to forming Cava, Geoff was part of the team at Iconoculture, Inc., one of the leading consumer trend research and advisory services firms. Iconoculture was sold to Corporate Executive Board (EXBD) in 2010. Prior to his work at Iconoculture, Geoff completed the second of two stints (1993-1996 and 2001-2003) at Gartner Group where he ran worldwide demand management for the rapidly growing consulting division. From 1998-2001, Geoff participated in the early formation and growth of Scient Inc., the leading Internet Services Consultant. As head of the East Coast business development organization, he helped with strategic guidance for startup businesses and large multinational spinoffs. Additionally, Geoff served as liaison to the Venture Capital community, providing capital and deal flow for Scient's growing startup client base.

At PointCast, Inc., the leading push technology and digital media company, Geoff helped develop and grow the Pointcast Business Network, one of the first premium pay for content services on the Internet. Pointcast was acquired in 1998. Lastly, as part of the Senior Executive team at Centrport, Inc., a leading Marketing Analytics Software company, Geoff built the Sales, Client Services and Marketing departments and helped raise Series A capital. In addition to these operating roles, Geoff has spent many years as an advisor to several high net worth family offices on asset class due diligence. Mr. Schneider maintains direct relationships with major investment banks, hedge funds, venture and private equity organizations and has developed a unique network of capital markets experts and business advisors that are available to all portfolio companies.

Geoff is an advisor to two seed funded marketing solutions companies in NYC and mentor to student entrepreneurial programs at Yale, Lehigh and Columbia Universities. Geoff received a BS in Business and Economics from Lehigh University and an MBA from George Washington University. He is married with two children and enjoys competitive golf and fine wine.

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